Gil Elvgren: the father of Pin Ups

A. Gillette Elvgren studied at the Minneapolis Institute of Arts. Then he moved to Chicago to study at the American Academy of Art. And graduated during the Depression, with 22 years of age. Elvgren joined the advertising agency Stevens and Gross, the most prestigious in Chicago. He became a protege of the talented artist, Haddon Sundblom.

Elvgren was a classic American illustrator. He was a master at portraying the American feminine ideal, but he was not limited to industry demand pin-up. He was strongly influenced by the early “pretty girl” illustrators, such as Charles Dana Gibson, Andrew Loomis, and Howard Chandler Christy. Other influences included the Brandywine School founded by Howard Pyle.

In 1937, Gil began painting calendar pin-ups for Louis F. Dow, a leading publication in America, during which he created about 60 works. By 1944, Gil was approached by Brown and Bigelow, a company that still dominates the field in producing calendars and advertising specialties. He was associated with Brown and Bigelow from 1945 until 1972.

Obras em Destaque

Viana Escultor

Pomba se coçando, 2020

Vendido

Jansen Vichy

As Mulheres, 2010

R$ 3800

Fernanda Eva

Atravessando o Douro

Valor sob consulta.

Diô Viana

0212X, 2009

Gravura Brasileira R$ 2500

Elvgren was a commercial success. His clients ranged from Brown and Bigelow and Coca-Cola to General Electric and Sealy Mattress Company. Moreover, during the 1940s and 1950s he illustrated stories for a number of magazines such as The Saturday Evening Post and Good Housekeeping.

source: Wikipedia.org